The medical profession is not just about hospitals and labs. Doctors have families and they are usually in need of all the services and goods families need. A database of Indian doctors is going to prove handy, whether you get to connect with general practitioners or specialist surgeons.
Brand proliferation and immense competition have led companies to prioritize data-driven marketing. The digital age is all about treating data as the prime force behind business strategies. That is why big data is considered indispensable for businesses to know exactly what they are doing and if they are staying relevant to market demands.
Database marketing involves identifying, collecting and analyzing relevant information about customers. Information from millions of data points helps create a holistic picture about consumers, competitors, markets and economies. Such information lets disruptive and innovative decisions to lead to sure profits while establishing, building and maintaining relationships with customers.
Understanding how customer relationships work with database marketing is instrumental to customer retention and profitability.
Doctors in India: The database says it all
Brands trying to make their presence felt in the Indian healthcare space need to effectively select and segment their audience. They need to understand several facets of the global market and discover the right targets. A huge chunk of the medical sector is the doctor community. A reputed lot, who are highly paid, doctors fall within a very attractive segment. They are potential money makers, not just for pharma brands, but consumer goods companies looking to increase their customer base.
To effectively reach out to doctors, businesses need comprehensive reports. Vendors today offer online lists of doctors across locations, practices, incomes, etc. In India, the database of doctors consists of approximately 500,000 doctors specialized in various fields of medicine. They include include Obstetrics & Gynecology, General Practitioners, Cardiology, Pediatrics, Surgeons, Neurology, etc.
The importance of database marketing
Database companies compile data from a number of sources. The Indian Medical Association has undertaken the task of collecting around 700,000 email IDs of doctors across the nation. Apart from that, businesses collect data as part of a typical business transaction. Vendors are also taken on board to gather data from a variety of channels like emails, SMS management, unaddressed emails, newsletters, mass product sampling and mails. The databases contain useful information like name, email address, contact number, address, specialization list, etc.
Databases help in rapid dissemination of information. Marketers can use such information to tap into the community and channelize effective marketing efforts. By using database information, pharma companies can easily start conversations with doctors for medicine promotions and sales. But that’s not all. Databases enable businesses to reach out to specialists for specific programs. For example, conference organizers can use databases to reach out to medical specialists, who can add value to the conference. Depending on the nature of the conference, organizers can reach out to gynecologists, cardiologists and whoever else is relevant to the event in the region.
Databases are a powerful tool for reaching out to the right doctors at the right time for a variety of activities like medicine promotions and sales, medical conferences, newspaper publications, consumer offers and potential fundraising for various causes.
Final thoughts
Braced with the power of technology and data, brands reach the right people at the right time. Doctors are a busy lot. Generic marketing messages simply do not work. Powered with the right information about location, specialty, income and other important demographics, companies can boost their profitability from doctor databases. Database marketing in the medical industry can work wonders enabling targeted communication, personalized messaging and sometimes, greater value for the public.
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