Make an ‘offer’ they simply cannot refuse!

When it comes to sending out a piece of Direct Mail by B2B businesses to elicit a favourable response, the one that carries an Offer versus the one which doesn’t – emerges the winner! Simply put, no offer means no response. A classic example of mailers containing offers are those designed by Rea...

Two benefits of fund-raising through direct mail

In an insightful analysis of Fund-raising through the medium of Direct Mail, Mal Warwick & Associates Inc. shared some interesting data. It was their conviction that donors are discerning and intelligent; that they understand far more about the process of Fund-raising. They also found that Fund-...

What is direct mail if it cannot be directed?

And, what is direct mail if it gets trashed before it is opened? – A Hobson’s choice indeed. Of late, there has been a lot of hue and cry over the privacy breach in direct mail strategies, especially in the West, although in India, we aren’t even close to getting our legal definition right for...

Do people still use direct marketing?

They do, when they are building loyalty for a brand Can’t be sure if you have watched Birla Sun Life’s direct marketing (DM) campaign ‘The Last Telegram’ so here’s a YouTube Link. Conceptualised by DDB Mudra Max, on July 14, 2013, the last day of the Indian telegram service, a team of 15 p...

Does more data imply better customer service?

Not necessarily, if the data collected is not fed back into the feedback loop You may be spending a fortune in opening up new markets, designing and selling personalized products, thinking of newer ways to enhance a customer’s ‘experience’ of your brand with direct marketing, but if your servi...

Content marketing and playing it forward

The days of proprietary content are clearly over.  Today, you gain fans and following by ‘playing’ it forward, pun intended.         In the Twitter-Tumblr world, everyone is a journalist, a photographer, a curator, a commentator, an opinion-maker, an expert, an authority or an editor. Howev...

Big is getting bigger!

Big data analytics helps design better products and promotions Chew on these statistics: By 2020, marketers would have access to 5,127 gigabyte of data on every consumer, according to the International Data Corp (https://www.idc.com/). This would give them the opportunity to record their consumers�...
Enquiries Now
close slider

    Please prove you are human by selecting the key.

    CALL US NOW