Effective Practices in Direct Marketing: Part One

In today’s day and age, consumer attention spans are rapidly shortening to an alarmingly low duration. The nature of modern technology paired with the convenience of variety and dizzying speed the internet offers have created a modern market where brands must grab the attention of customers fast a...

How to Boost Sales Using Email Marketing?

The benefits of email marketing are often overlooked. Many organizations are so involved with SEO, social media, and link building that they neglect the power of email marketing. The reason may be that there are many misconceptions about it. Marketers are often sceptical about whether or not email m...

Five Email Marketing Mistakes to Avoid

Email marketing is a promotional tool adopted by most small businesses to improve their reach and communicate about their offerings with their potential audiences. With a solid email marketing strategy, business owners can convert new customers and improve their brand recall with their existing cust...

Unique Social Media Engagement To Win Your Customers

As we know, the internet, plays a huge part in our daily lives, both on a personal and a business level. Over recent years, various social media platforms have emerged and are now used across the world for both, personal and business purposes. At a business level, they play a huge part in custo...

Making Direct Marketing Work Digitally

The internet has paved the way for targeted marketing to take precedence over mass marketing. Being able to communicate directly with a specific subset of your target audience and convert potential customers into real customers with higher precision has been central to direct marketing since it was ...

B2B Database Multi-channel  campaigns

Successful direct marketing relies on good-quality databases and mailing lists. The various forms of direct marketing, like postal mail, email marketing, and telemarketing, will make an impact only if the message reaches the right target audience. It is the quality of your data that ensures your bra...

What Is Data Quality and Why Does It Matter?

Even the best email or telemarketing pitch can fail due to unverified contacts and cold leads on the list. As database applications become increasingly intelligent to serve accurate data to users at the right time and place, organizations need to know where they stand. Databases are expensive. Each ...

2017 maybe the year of direct mail for at least 5 reasons

Marketing managers still need to post material even though digital technology has overtaken the print media. The return on investment largely depends on the traditional method of Direct Mail. But what has changed in this regard is the professional access to the right mailing list to make the ROI mor...
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