In today’s day and age, consumer attention spans are rapidly shortening to an alarmingly low duration. The nature of modern technology paired with the convenience of variety and dizzying speed the internet offers have created a modern market where brands must grab the attention of customers fast a...

The benefits of email marketing are often overlooked. Many organizations are so involved with SEO, social media, and link building that they neglect the power of email marketing. The reason may be that there are many misconceptions about it. Marketers are often sceptical about whether or not email m...

Email marketing is a promotional tool adopted by most small businesses to improve their reach and communicate about their offerings with their potential audiences. With a solid email marketing strategy, business owners can convert new customers and improve their brand recall with their existing cust...

Email marketing and social media marketing are two ships sailing in the same direction. Modern marketers often find themselves in a dilemma as to which is more effective in communicating with their customers and prospects: email or social media. However, they often don’t realize that email and soc...

As we know, the internet, plays a huge part in our daily lives, both on a personal and a business level. Over recent years, various social media platforms have emerged and are now used across the world for both, personal and business purposes. At a business level, they play a huge part in custo...

The internet has paved the way for targeted marketing to take precedence over mass marketing. Being able to communicate directly with a specific subset of your target audience and convert potential customers into real customers with higher precision has been central to direct marketing since it was ...

Over the last decade, the world of marketing has undergone a paradigm shift of sorts, thanks to the emergence of the internet. The world has gone digital so quickly that every single industry has had to adapt, and that includes marketing. And thus, digital marketing was born, leading to the emergenc...

Successful direct marketing relies on good-quality databases and mailing lists. The various forms of direct marketing, like postal mail, email marketing, and telemarketing, will make an impact only if the message reaches the right target audience. It is the quality of your data that ensures your bra...

Even the best email or telemarketing pitch can fail due to unverified contacts and cold leads on the list. As database applications become increasingly intelligent to serve accurate data to users at the right time and place, organizations need to know where they stand. Databases are expensive. Each ...

Marketing managers still need to post material even though digital technology has overtaken the print media. The return on investment largely depends on the traditional method of Direct Mail. But what has changed in this regard is the professional access to the right mailing list to make the ROI mor...