In the world of marketing, soliciting begins with getting noticed. As a non-profit organization, your task of finding donors is crucial. While digital is accepted widely for spreading awareness and drawing attention, the direct-mail box outside the door hasn’t seen envelopes for a while. If yo...

Alarm-Bell Moment for CMOs: New Capabilities Required, Says New Oracle-ADMA Report As the world keeps changing, demanding new skill sets from professionals, a new report by Oracle and ADMA declared, “Finance, analytics and budgeting are among the top skills CMOs must cultivate in order to retain t...

Databases of Indian Marketing, Finance, HR and IT Heads: Here is what you should look for  The internet has become a preferred marketing tool. If you have the right expertise, you can have a speedy ride to success. It may come overnight, or it may take years, depending on your approach and the oppo...

As big data emerged announcing drastic changes, everyone looked at the horizon to see if there is something that will connect ‘everything’ for seamless data flow. Before long, arrived Internet of Things (IoT), and now Internet of Everything (IoE). With a billion homes projected to be Wi-Fi enabl...

The medical profession is not just about hospitals and labs. Doctors have families and they are usually in need of all the services and goods families need. A database of Indian doctors is going to prove handy, whether you get to connect with general practitioners or specialist surgeons. Brand proli...

Verified B2B Databases of Indian SMEs and Corporates: The Key ­­to Successful Marketing Campaigns A recent news report by B2bnn.com elaborates why communications technology is the main focus for companies shifting from on-premise to cloud. The companies will need to build capabilities to “lower ...

The blindness that shrouded marketing operations has disappeared in most agencies over the last decade and a half. Some of the earliest marketing automation (MA) adopters were able to show breakthrough results, especially with social media and email marketing for B2B companies. They may not have bee...

We live in interesting times. Marketing, which was considered black magic with advertisers playing grand wizards, is fast becoming a field for technology specialists. Information about individuals is the key nowadays and MLG India provides best data solutions. Integration of data, processes, channel...

Audience in the Digital World Traditional Mass Media like TV commands an audience of millions for a single content piece like a TV show. Newspapers too have a staggering audience for their front-page articles. The economics of these media works on sheer numbers. In the Digital Media, the audience is...

Boomtime! These days, the market is abuzz with a lot of B2B activity.  Start-ups, especially those related to online businesses and the digital environment, are receiving seed/angel funding or are being acquired like never before by large business enterprises – both international and domestic. Ac...